If you’re a blogger, coach, or content creator who wants to grow your business without being glued to social media 24/7, there’s one platform you should be paying attention to: Pinterest. What a lot of entrepreneurs don’t realize is that Pinterest isn’t just another social media site. It’s a visual search engine, and that distinction makes all the difference. Unlike Instagram or Facebook, where your content disappears in 24 to 48 hours, Pinterest pins can continue driving traffic to your blog, website, or freebie for months or even years with the right strategy.
And that’s where I come in. Over the years, I’ve learned how to create pins that aren’t just beautiful - they’re strategic. Pins that reflect your brand, attract your ideal reader, and build long-term visibility through intentional design and smart SEO. And now, instead of keeping that system to myself, I’ve packaged everything I’ve learned into templates that help you confidently create your own high-performing pins with ease. This post will walk you through what’s working on Pinterest right now—and how you can use it to build a content strategy that works for you, not against you.
Why Pinterest Is More Than a Social Platform
Let’s clear something up right away: Pinterest is not a social media platform in the traditional sense. You don’t need to engage in comments, post daily stories, or compete for likes. Pinterest operates more like Google than Instagram. People come to Pinterest to find answers, solve problems, and plan for the future. That means your content has the power to meet them in that exact moment, right when they’re searching for what you offer. When you optimize your pins with the right keywords and design them to stand out, Pinterest becomes a powerful part of your long-term marketing strategy.
What’s Working on Pinterest Right Now
If you’ve tried Pinterest in the past and didn’t see results, don’t worry - Pinterest has evolved, and your strategy should too. Here’s what’s currently working on the platform in 2025:
1. Consistent Pinning, Not Constant Pinning
You don’t need to post 20 pins a day. What works better is consistency. Aim for a steady, sustainable schedule - whether that’s 3 pins a day or 10 pins a week. Pinterest loves fresh content, but that doesn’t mean you have to burn out creating it.
2. SEO-Driven Titles and Descriptions
Pinterest is a search engine, which means keywords are everything. From your Pin titles and descriptions to your board names and blog headlines, every element should be infused with relevant keywords your audience is actively searching for.
Tip: Think like your ideal reader. What would they type into the search bar when looking for your content?
3. Intentional, On-Brand Pin Design
Your pins need to stop the scroll. Clear headlines, easy-to-read fonts, and visually cohesive design matter. But beyond looking good, your pins should reflect your brand and your voice. The goal is to build recognition and trust over time.
4. Strategic Boards with Clear Niches
Boards are often overlooked, but they’re a crucial part of Pinterest SEO. Each board should focus on a specific topic your audience cares about, and be optimized with strong keywords in both the title and description.
5. Repurposing Blog Content the Right Way
You don’t need brand-new content to succeed on Pinterest. Some of my best-performing pins come from repurposed blog content. If you have evergreen blog posts, you can create multiple pins per post, each with a different title or image, to drive more clicks and reach new audiences.
Why Pinterest Is a Smart Long-Term Strategy
Here’s the beautiful thing about Pinterest: it gives your content longevity. Instead of chasing daily visibility or trying to keep up with ever-changing social media algorithms, Pinterest allows your content to work for you in the background. You do the work once - create the blog post, design a few pins, optimize with keywords, and that one piece of content can continue serving you for months to come. It’s the ultimate slow-burn strategy for building organic traffic, growing your email list, and nurturing long-term visibility without the constant grind.
Want to Make Pinterest Easier? This Is for You...
If the idea of Pinterest makes sense but the design and strategy side feels overwhelming, you’re not alone. Many women know Pinterest is important, but they get stuck when it's time to actually create pins consistently. That’s exactly why I created the Pinterest Template Bundle.
If the idea of Pinterest makes sense but the design and strategy side feels overwhelming, you’re not alone. Many women know Pinterest is important, but they get stuck when it's time to actually create pins consistently. That’s exactly why I created the Pinterest Template Bundle.
Instead of:
- Designing from scratch
- Guessing which layouts convert
- Spending hours reinventing the wheel
- Feeling unsure if your pins are “Pinterest friendly”
…you can start with proven, strategic Canva templates designed specifically to attract clicks, traffic, and subscribers.
The Pinterest Template Bundle gives you:
The Pinterest Template Bundle gives you:
- Scroll-stopping, brand-friendly pin designs
- SEO-ready layouts built for readability
- Multiple styles so your feed stays fresh
- Templates tailored for bloggers, coaches & content creators
- The exact structure I use in my highest-converting pins
Whether you're repurposing old blog posts or sharing new content, these templates make it easy to show up consistently without sacrificing your time or creativity.
Ready to Elevate Your Pinterest Strategy?
Ready to Elevate Your Pinterest Strategy?
If you’re ready to simplify your workflow, save time, and finally create consistent pins that work for you long after you publish them…
Grab the Pinterest Template Bundle here
and turn your content into a long-term traffic machine. Pinterest doesn’t have to be complicated. With the right templates and strategy, it becomes one of the simplest and most sustainable ways to grow your blog, email list, and business.
and turn your content into a long-term traffic machine. Pinterest doesn’t have to be complicated. With the right templates and strategy, it becomes one of the simplest and most sustainable ways to grow your blog, email list, and business.
A Little About Me...
Hello! I’m Jenna - a Christian woman in business navigating celiac life, cozy routines, and the kind of leadership that begins with slowing down and meeting with the Lord. Around here, I share journaling tips and prompts, simple daily routines, and gentle, faith-led ways to flourish with intention. My hope is that this space feels like a deep breath, a place where you can settle in, feel supported, and find clarity for your life and business. If you’re looking for a cozy companion for your quiet moments, here’s the tea I make every single morning.
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