A few weeks ago, I encountered a situation that left me feeling frustrated and, honestly, a bit nervous about the future of my business’s online presence. I received a notification from Facebook stating that one of my posts had been removed because it supposedly violated their rules and regulations. The frustrating part? Facebook wouldn’t tell me what post it was or what specific rule it supposedly violated. I was simply left in the dark.
I remember feeling a pit in my stomach as I realized the implications of this. Not knowing what content was flagged meant I couldn’t learn from the experience or make necessary adjustments. It was like being scolded without knowing why. But the worst part was the uncertainty it created. I knew that when Facebook removes content or flags your account, it often results in a significant reduction in the visibility of your future posts. That meant fewer people would see my content, engagements would drop, and my reach would be limited—all through no fault of my own.
This experience was a wake-up call. It made me realize how much control social media platforms have over our businesses. We pour so much time and energy into building our presence on these platforms, but at the end of the day, we don’t own them. They can change the rules, limit our reach, or even shut down our accounts with little to no explanation. It’s a fragile foundation to build a business on.
That’s when I had my “ah-ha” moment. I knew I needed to continue nurturing and pouring into the aspects of my business that I do own—my email list and my blog. These are the platforms where I have full control, where I can add value to my clients and leads without worrying about arbitrary rules or ever-changing algorithms.
This experience has pushed me to think outside the box when it comes to digital marketing. It’s reminded me of the importance of diversifying my strategies and not putting all my eggs in one social media basket. By focusing on email and blogging, I can build a more stable and sustainable business, one that isn’t at the mercy of someone else’s platform.
The Resilience of Email Marketing
Despite the rise of social media and new communication channels, email marketing remains one of the most effective ways to reach your audience. Here’s why email marketing is still very much alive and kicking:
- Direct Access to Your AudienceWhen someone subscribes to your email list, they are giving you permission to enter their inbox—a space that is much more personal than a social media feed. This means your emails are more likely to be seen, read, and acted upon by your audience.
- Higher Conversion RatesStudies consistently show that email marketing outperforms social media in terms of conversion rates. Whether you’re promoting a product, sharing valuable content, or nurturing leads, emails tend to drive more actions and sales than social media posts.
- Complete Control Over Your ContentWith email marketing, you don’t have to worry about your content being flagged, removed, or hidden by an algorithm. You have full control over your message, how it’s delivered, and when it’s sent. This allows you to build a more consistent and reliable relationship with your audience.
- Customization and PersonalizationEmails allow for a level of customization and personalization that is difficult to achieve on social media. You can segment your audience based on their interests, behavior, or purchase history, and send tailored content that speaks directly to their needs and preferences.
- Longevity and ReachUnlike social media posts, which can quickly get buried in a never-ending feed, emails sit in your audience’s inbox until they are read (or deleted). This gives your content a much longer lifespan and ensures that your message is seen, even if it’s not immediately opened.
The biggest takeaway from my experience is the importance of diversifying your marketing efforts and taking ownership of your most valuable assets—your website, your blog, and your email list. These are the platforms where you have complete control, and they are crucial for building a sustainable and resilient business.
While social media is an excellent tool for reaching new audiences and engaging with your community, it should be just one part of a broader marketing strategy that includes email marketing and a strong online presence on platforms you own. By doing so, you protect yourself from the uncertainties of social media platforms and ensure that you have a direct line to your audience, no matter what changes may come.
If you’re ready to take control of your business communication and start generating quality leads that you truly own, I’ve got something special for you. Download my Lead Generation Guidebook for Christian Women in Business. This guidebook is packed with strategies to help you attract and connect with your ideal clients—without relying solely on social media.
By building your email list and implementing proven lead-generation tactics, you can ensure your business continues to grow, regardless of what happens on social media platforms.
Download your copy of the guidebook today and start building a sustainable, faith-driven business that thrives in any environment!
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