Lead Generation

Build a Long-Term Content Strategy That Frees Up Your Time

Build a Long-Term Content Strategy That Frees Up Your Time
As Christian entrepreneurs, we don’t have to live in constant creation mode to grow our businesses. In this blog post, I share how to build a long-term content strategy rooted in evergreen content, so your blogs, pins, lead magnets, and emails continue to work for you long after you hit publish. You’ll learn how to repurpose content, connect your message to your funnel, and simplify your workflow through sustainable systems that honor both your time and calling.
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How to Map Out a Content Plan that Aligns with Your Business Goals

How to Map Out a Content Plan that Aligns with Your Business Goals
Strategic content planning is the key to moving your business forward with clarity and purpose. Instead of creating posts for the sake of consistency, aligning your content with your business goals ensures every blog, email, and social post drives real results. In this post, you’ll learn why aligning your content plan with your goals matters, how to define your objectives, identify your audience, choose the right content types, and build a content calendar that works for you. Whether you’re a Christian woman in business or a solopreneur looking for balance, this guide will help you create intentional content rhythms that simplify your strategy and support your growth.
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Evergreen vs. Trendy Content: How to Balance Both in Your Strategy

Evergreen vs. Trendy Content: How to Balance Both in Your Strategy
Evergreen vs. trendy content: how do you know which one to focus on in your business? Evergreen content builds long-term growth by attracting leads and serving your audience for months or even years, while trendy content creates short-term connection and engagement in real time. The secret isn’t choosing one over the other, but learning how to balance both with purpose so your business grows sustainably without burnout. In this post, you’ll discover how to pair blogs, Pinterest, and lead magnets with social media trends to create a strategy that works for you.
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What is Evergreen Content & Why Every Solopreneur Needs It

What is Evergreen Content & Why Every Solopreneur Needs It
Evergreen content is the secret weapon every solopreneur needs to grow a business with less stress and more strategy. Unlike social media posts that disappear in 24 hours, evergreen blog posts, funnels, and Pinterest strategies keep working for you long after you hit publish. In this blog post, I’m sharing how I personally use evergreen content in my blog, website, and Pinterest strategy to attract leads and build long-term growth. If you’re ready to stop chasing trends and start creating content that lasts, this blog post will show you why evergreen content is essential for your business.
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Your Facebook Cover Graphic: The Billboard of Your Online Business

Your Facebook Cover Graphic: The Billboard of Your Online Business
Your Facebook cover graphic is more than just a banner—it’s your digital billboard. Learn how to create a strategic, on-brand cover that captures attention, communicates your value, and turns profile views into leads. A few small design tweaks can lead to more clicks, conversations, and conversions.
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Get to Know Jenna!

Hello and welcome - I’m so glad you’re here. I’m Jenna, a Christian woman in business navigating celiac life, cozy routines, and the kind of leadership that begins with meeting with the Lord. For years, I tried building my business the world’s way and found myself tired, scattered, and striving. Everything shifted when I slowed down, invited God back into my work, and learned to build my life and business from a place of peace instead of pressure.

Now I share gentle, faith-led routines for women who are craving clarity, simplicity, and a more intentional way to live and lead. Around here, you’ll find journaling tips and prompts, cozy routines, quiet-time ideas, tips for taking care of yourself as a leader, and encouragement for creating a life that feels sustainable and aligned with who God is shaping you to become. I offer courses and resources for Christian women in business, but they flow from a place of rest, overflow, and deep connection with the Lord.

And because I believe our everyday life matters just as much as our leadership, you’ll also find pieces of my world woven throughout this space - I’m a dog mom to two sweet English Springer Spaniels, Zoey and Lily, who join me on daily walks and summer boating days with my husband. I love reading cozy mysteries, strolling the gluten-free aisles to discover new finds, learning and growing through personal development, and baking gluten-free treats in the kitchen. My heart is to help you slow down, hear God’s voice again, and build a life, and if you choose, a business that reflects His peace, purpose, and presence.

Photo of Jenna Herrig