Content Planning & Strategy

Evergreen vs. Trendy Content: How to Balance Both in Your Strategy

Evergreen vs. Trendy Content: How to Balance Both in Your Strategy
Evergreen vs. trendy content: how do you know which one to focus on in your business? Evergreen content builds long-term growth by attracting leads and serving your audience for months or even years, while trendy content creates short-term connection and engagement in real time. The secret isn’t choosing one over the other, but learning how to balance both with purpose so your business grows sustainably without burnout. In this post, you’ll discover how to pair blogs, Pinterest, and lead magnets with social media trends to create a strategy that works for you.
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What is Evergreen Content & Why Every Solopreneur Needs It

What is Evergreen Content & Why Every Solopreneur Needs It
Evergreen content is the secret weapon every solopreneur needs to grow a business with less stress and more strategy. Unlike social media posts that disappear in 24 hours, evergreen blog posts, funnels, and Pinterest strategies keep working for you long after you hit publish. In this blog post, I’m sharing how I personally use evergreen content in my blog, website, and Pinterest strategy to attract leads and build long-term growth. If you’re ready to stop chasing trends and start creating content that lasts, this blog post will show you why evergreen content is essential for your business.
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Fall Reset Routine for Christian Women in Business: Realign with Peace, Purpose & Strategy

Fall Reset Routine for Christian Women in Business: Realign with Peace, Purpose & Strategy
Fall invites us to slow down, reflect, and realign. In this blog post, I share a faith-fueled framework to help Christian women in business reset spiritually and strategically for the new season. From journaling prompts and vision-casting exercises to prayerful planning and practical routines, you’ll walk away with the clarity and confidence to lead with intention this fall. Whether you’re coming off a busy summer or stepping into a fresh chapter, this is your invitation to pause, release pressure, and rebuild your business around peace and purpose.
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A Slow-Living Content Routine: What I Batch on Mondays

A Slow-Living Content Routine: What I Batch on Mondays
In this behind-the-scenes post, I share what Mondays look like in my business as a Christian content creator and entrepreneur. Rooted in faith, this slow-living content routine helps me batch blog posts, write Pinterest copy, and plan content in a way that supports both my business and my well-being. If you’re a faith-driven woman who’s tired of rushing through content creation and ready to embrace a more peaceful, strategic workflow, this post offers practical inspiration and a look at how I keep showing up - without burning out.
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How to Simplify Your Pinterest Strategy and Grow with Consistency

How to Simplify Your Pinterest Strategy and Grow with Consistency
If you're a blogger, coach, or course creator ready to use Pinterest to grow your business without the overwhelm, this post shares how I finally made Pinterest work through batching, templates, and a sustainable content strategy. Discover how Pinterest can drive traffic, grow your email list, and promote your offers long-term - without having to show up every day.
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Get to Know Jenna!

Hello and welcome - I’m so glad you’re here. I’m Jenna, a Christian woman in business navigating celiac life, cozy routines, and the kind of leadership that begins with meeting with the Lord. For years, I tried building my business the world’s way and found myself tired, scattered, and striving. Everything shifted when I slowed down, invited God back into my work, and learned to build my life and business from a place of peace instead of pressure.

Now I share gentle, faith-led routines for women who are craving clarity, simplicity, and a more intentional way to live and lead. Around here, you’ll find journaling tips and prompts, cozy routines, quiet-time ideas, tips for taking care of yourself as a leader, and encouragement for creating a life that feels sustainable and aligned with who God is shaping you to become. I offer courses and resources for Christian women in business, but they flow from a place of rest, overflow, and deep connection with the Lord.

And because I believe our everyday life matters just as much as our leadership, you’ll also find pieces of my world woven throughout this space - I’m a dog mom to two sweet English Springer Spaniels, Zoey and Lily, who join me on daily walks and summer boating days with my husband. I love reading cozy mysteries, strolling the gluten-free aisles to discover new finds, learning and growing through personal development, and baking gluten-free treats in the kitchen. My heart is to help you slow down, hear God’s voice again, and build a life, and if you choose, a business that reflects His peace, purpose, and presence.

Photo of Jenna Herrig