When I first started my business, I thought social media was the end-all-be-all. I was posting daily on Facebook and Instagram, trying to keep up with trends, chasing algorithms, and constantly wondering if what I shared would even get seen. And while social media has its place in building community and connection, I quickly learned something important: social media is short-term, but evergreen content is long-term.
What is Evergreen Content?
What is Evergreen Content?
Evergreen content is content that stays relevant year after year. It’s the kind of blog post, guide, or resource that people can discover months (or even years) after you’ve written it—and it’s still just as valuable. Unlike a trendy Instagram Reel or a seasonal promotion, evergreen content has a long shelf life.
Think of it like planting seeds in your business garden: one blog post can grow and flourish, bringing you traffic, leads, and even sales long after you hit publish. My Lead Generation & Content Strategy Toolkit is designed to help you map out evergreen content with ease, so you always know what to post and how it connects back to your business.
Why Evergreen Content Matters for Solopreneurs
Why Evergreen Content Matters for Solopreneurs
As solopreneurs, we wear all the hats. We don’t have time to constantly reinvent the wheel, create 24/7, or live on the hamster wheel of chasing the next post idea. Evergreen content gives us breathing room because it works for us even when we’re not “on.”
Here’s why I love it:
- It saves time – Instead of posting something that’s gone in 24 hours, evergreen content builds momentum.
- It drives leads – Your blog, website, and freebies can do the heavy lifting of attracting new people into your funnel.
- It builds authority – When someone finds your blog on Pinterest or Google, they immediately see you as the go-to resource.
- It lasts longer – Social media posts often disappear within hours. Blogs and pins can keep circulating for years.
How I Use Evergreen Content in My Business
I’ve seen firsthand how powerful evergreen content can be.
- On My Blog: I write posts around my key pillars: faith & business, content strategy, journaling, and wellness. These posts continue to get views and engagement long after they’re published. Some of my blog posts from months ago still bring in steady traffic because they answer questions people are always asking.
- On My Website: My website is more than just a digital business card; it’s the home base for my evergreen content. I have blog posts that lead into freebies, freebies that lead into toolkits, and toolkits that lead into courses. It’s a simple funnel system built on content that doesn’t expire.
- Pinterest Strategy: Pinterest is my favorite tool for amplifying evergreen content. Since Pinterest is a search engine, not a social feed, my pins keep working for me day after day. A blog post I shared last season can suddenly pick up momentum this season because someone searched for it.
- Funnels: Every time I create a new guide or toolkit, I connect it to an evergreen blog post. That way, my content isn’t just “out there," it’s leading somewhere intentional. If you don’t yet have a system like this in place, my Lead Generation & Content Strategy Toolkit shows you exactly how to build one.
Why Social Media Has a Different Purpose
Here’s the thing: I still use Facebook (it's actually my favorite social media platform), but for a different reason. Social media is where I show up to build community, like in my Facebook Group Called to Lead: Christian Women in Business Building with Purpose, it's where I connect with my audience, and share my day-to-day life in my stories. It’s where people get to know me. But it’s not where my long-term growth happens. Social media is like a conversation at a coffee shop, warm, encouraging, and immediate. Evergreen content is like a book on the shelf that people can return to again and again when they need it.
Final Thoughts: Put Your Content to Work for You
We only have so many hours in the day. As solopreneurs, we need our content to keep working in the background while we live our lives, grow our businesses, and serve our clients. That’s the beauty of evergreen content - it has a shelf life far beyond the scroll. So the next time you sit down to plan your content, ask yourself: “Will this post still matter 6-12 months from now?”
If the answer is yes, you’ve got yourself an evergreen piece of content. If not, then it’s a short-term piece that belongs on social media, which is still valuable, but serves a different purpose.
If you’re ready to simplify your content strategy and finally create posts that keep working for you long after you hit publish, grab my Lead Generation & Content Strategy Toolkit. It’s packed with templates and strategies to help you create content that not only connects but also converts, without burning out on the social media hamster wheel. Your future self (and your business) will thank you.
We only have so many hours in the day. As solopreneurs, we need our content to keep working in the background while we live our lives, grow our businesses, and serve our clients. That’s the beauty of evergreen content - it has a shelf life far beyond the scroll. So the next time you sit down to plan your content, ask yourself: “Will this post still matter 6-12 months from now?”
If the answer is yes, you’ve got yourself an evergreen piece of content. If not, then it’s a short-term piece that belongs on social media, which is still valuable, but serves a different purpose.
If you’re ready to simplify your content strategy and finally create posts that keep working for you long after you hit publish, grab my Lead Generation & Content Strategy Toolkit. It’s packed with templates and strategies to help you create content that not only connects but also converts, without burning out on the social media hamster wheel. Your future self (and your business) will thank you.
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