As Christian women in business, we’re often walking a fine line between stewardship and strategy, wanting to grow our income, but not at the cost of our integrity. That’s why affiliate marketing can feel tricky at times. How do you promote something without feeling salesy? How do you share products while staying aligned with your values? And how do you ensure you're pointing your audience toward things that are truly helpful, not just profitable?
I’ve asked myself all of these questions. And over the years, I’ve learned that affiliate marketing doesn’t have to be pushy or performative. It can be purposeful. It can be honest. And when done well, it can be an extension of your ministry and message.
This post may contain affiliate links, which means I may earn a small commission if you choose to purchase through my link, at no additional cost to you. I only share products and resources I truly love and believe will bring value to you.
What Is Affiliate Marketing?
At its core, affiliate marketing means partnering with a brand you believe in, sharing their product or service, and earning a commission when someone purchases through your link. The key phrase here? A brand you believe in.
Affiliate marketing shouldn’t just be about what pays the most. It should be about what makes the most sense for your audience. The products you share should reflect your values, meet a genuine need, and feel like a natural part of your content or conversations.
3 Guiding Principles for Faith-Driven Affiliate Marketing
1. Lead with value, not with a link
Your audience doesn’t want another sales pitch. They want a solution. Instead of just posting a product with a discount code, share why it’s helped you, what it’s aligned with in your life, or how it supports your goals or wellness.
Example: Instead of saying “Grab this journal with my affiliate link,” say, “This journal from DaySpring has become part of my quiet time each morning. The prompts help me process what God is teaching me, and I know it could bless your devotional time too.”
2. Be transparent about commissions
Integrity matters. Always share that you may receive a small commission from affiliate links, and let your readers know you only promote what you personally use or truly recommend. This builds trust and positions you as someone who serves, not just sells.
3. Align it with your mission
Ask yourself: Does this product align with what I’m building? If you mentor women, recommend tools that support their growth. If you share wellness, point to products that promote health. The more aligned your affiliate offers are with your core message, the more natural they’ll feel to promote.
Where Crowned Free Fits In
One of the affiliate-style opportunities I’m most excited about right now is Crowned Free, a company that sells faith-based apparel and accessories while supporting survivors of human trafficking. It’s a cause-driven brand, and every product has a purpose. I’m technically a Stylist, which means I earn commissions when people shop through my link, but unlike many traditional affiliate programs, Stylists with Crowned Free can also host pop-up shops, share the mission, and connect with women beyond just the products.
You don’t have to do pop-ups or have inventory to be a Stylist. I personally share Crowned Free through blog posts, Pinterest, and social media content, especially in my stories. It fits naturally into my message and gives me a chance to support a ministry while also offering something beautiful and meaningful to my audience. It’s not about pressure, it’s about alignment.
Final Thoughts: Affiliate Income with Purpose
Affiliate marketing isn’t about chasing every link or trend. It’s about choosing a few aligned, values-based opportunities that allow you to multiply your income without compromising your integrity.
When done prayerfully and intentionally, affiliate income becomes a way to:
- Serve your community
- Share tools that have genuinely helped you
- Add a sustainable stream of income to your business
So, whether you’re partnering with a company like Crowned Free, sharing your favorite journaling tools, or linking to books that have impacted your faith, know that you’re allowed to get paid for sharing what you love. And when it’s rooted in purpose, it’s not salesy, it’s service.
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