When I first started blogging, I felt torn between two worlds. On one hand, I wanted to create valuable, practical content that people could search for and find helpful. On the other hand, I felt this pull to share my personal story - the raw, real moments where God was shaping me, teaching me, or pulling me closer to Him.
Before we dive in, I want to share a resource that has completely changed the way I plan my content with purpose. If you’re ready to create posts that last longer than a social media scroll, my free guide Creating Evergreen Content: Make Your Content Work for You will show you exactly how to build long-term content aligned with your faith and your business. It’s the perfect companion to everything we’re talking about today.
Maybe you’ve felt that same tension - do you share personal reflections, even if they don’t feel “SEO-friendly”? Or do you stick to the polished, evergreen content that gets searched and pinned on Pinterest?
Honestly, you don’t have to choose because I believe that you need both. In this blog post, let’s talk about how value-based blogs and personal-story blogs serve different purposes and how they can work together to grow your business and nurture your audience.
Why Value-Driven Blog Posts Matter
Value-driven blog posts are the ones built around keywords, search intent, and evergreen solutions. These are the posts people are Googling for, the ones that get pinned over and over again on Pinterest, and the ones that drive traffic to your website for months (or even years) after you hit publish.
For example:
- 10 Morning Routine Habits for Christian Women in Business
- How to Create an Evergreen Content Strategy That Actually Works
- 30 Fall Journaling Prompts for Christian Women Entrepreneurs
These posts serve three main purposes:
- Attract new readers: Search-optimized content gets your blog in front of women who may never have heard of you before.
- Establish your authority: Sharing valuable, actionable advice positions you as someone who knows what they are talking about.
- Fuel your offers: Every value-driven post can point people toward your lead magnets, email list, or paid resources.
Think of these as the “front door” to your business. They bring people in, provide them with immediate value, and invite them to stay.
Why Personal Story Blog Posts Matter
Why Personal Story Blog Posts Matter
Now let’s talk about the heart stuff; the posts where you share your own personal stories. These are the ones where you say, “Here’s what God has been teaching me,” or “This is a struggle I’ve walked through, and here’s what I learned," or "This is what is going on behind the scenes in real life." Personal-story blog posts don’t always rank well on Google or explode on Pinterest. And that’s okay. Their purpose isn’t reach, it’s to build connections and relationships.
Here’s what these posts do:
- Deepens trust: When women see your real, unpolished story, they feel less alone in their own.
- Builds connection: These posts create “me too” moments where your audience feels understood.
- Shows your humanity: Behind the strategies and tips that you share, people want to know the real you. These posts remind them you’re walking this out too.
For me, personal stories often flow from everyday life. Like the blog where I shared how my dog Lily’s constant presence reminded me of God’s unconditional love. Or the time I admitted how burnout stole my peace and how to be still in God's presence. These aren’t SEO powerhouses, but they touch hearts, and that’s just as important.
How the Two Work Together
When you pair value-driven content with personal stories, they work together to create a fuller, richer experience for your reader. One draws new women in with practical help, while the other deepens connection by showing the heart behind your message, making both essential to long-term growth.
- Value-driven posts = attract. They bring in new women who are searching for answers.
- Personal story posts = nurture. They connect more deeply with the women already in your community (your subscribers, your faithful readers, your clients).
Think of it like this:
- A woman finds you on Pinterest through your blog, 30 Fall Journaling Prompts.
- She loves the tips and signs up for your free guide, like my Faith-Fueled Growth Journaling Guidebook.
- Now that she’s on your email list, you send her a more personal story-driven blog, like my example of What My Dog Lily Taught Me About God’s Presence in Everyday Moments.
- Suddenly, she doesn’t just see you as a resource; she sees you as a mentor, friend, a sister in Christ, someone she can relate to.
That’s the power of weaving both kinds of content into your strategy.
How to Use Personal Blogs Strategically
How to Use Personal Blogs Strategically
You don’t need to turn every personal story into a Pinterest pin or make it carry the weight of SEO. These heart-centered posts actually make the biggest impact when you use them intentionally, in the places where connection matters most.
Here are some ideas for you to consider:
Here are some ideas for you to consider:
- Send them to your email list: Frame it like: “I don’t always share this publicly, but I wanted to give you a behind-the-scenes look at what God has been teaching me.” That exclusivity makes your subscribers feel special.
- Link them inside your value posts: At the end of a blog post, you might say, “If you’d like to see more of my personal journey, I wrote about it here.”
- Repurpose them into social captions: Take a paragraph or two from your story-driven posts and use them to connect on Facebook or Instagram.
This way, your personal writing doesn’t go unseen, but it’s also not burdened with carrying the weight of SEO traffic.
Where to Start if You’re Unsure
If this feels overwhelming, here’s a simple rhythm to try:
- Two value-driven blogs per month (optimized for search + Pinterest).
- One personal story blog per month (connection-focused, linked in your emails).
That way, you’re both growing and nurturing and attracting new readers and caring for the ones already in your circle.
Final Thoughts: Connection and Growth Go Hand in Hand
Final Thoughts: Connection and Growth Go Hand in Hand
As Christian women in business, we’re not just building platforms, we’re building relationships. And relationships are nurtured through both value and vulnerability. Your value-driven blogs will help women discover you. Your personal-story blogs will help them stay. And when you weave the two together, your blog becomes not just a resource, but a home, a place where women come for guidance, stay for encouragement, and return because they feel seen and loved.
So write the helpful, searchable posts your audience is looking for and optimize them for Pinterest so they can be found again and again, but also make space to share the personal stories. Both kinds of writing serve a purpose, and together, they help you build a blog that reflects your heart, nurtures your readers, and honors God’s purpose for your work.
If you want help building the kind of content that continues to serve your audience long after you hit publish, don’t forget to grab my free guide: Creating Evergreen Content - Make Your Content Work for You. It will walk you through how to create long-lasting, searchable content that frees up your time, grows your audience, and supports your faith-led business in every season.
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