We don’t often talk about the slower seasons in business—the ones where growth feels invisible and momentum feels out of reach. In a world that rewards hustle, visibility, and nonstop movement, slowing down can feel like falling behind. But what if the pause isn't punishment? What if it’s part of God’s process? Today, I want to invite you into a different perspective on business growth - one that honors the quiet, the waiting, and the unseen work God is doing in you.
We live in a world that celebrates momentum.
Loud wins.
Fast growth. Always being “on.”
We live in a world that celebrates momentum.
Loud wins.
Fast growth. Always being “on.”
But if you’ve ever felt like God suddenly hit pause on your business… or that your creativity, clarity, or client flow has gone quiet… You may be in a season that doesn’t get talked about enough. Welcome to Winter. It’s the season that looks like nothing is happening, but under the surface, everything is being prepared.
What Is the Winter Season?
What Is the Winter Season?
Inspired by the rhythms in Your Beautiful Purpose by Susie Larson, Winter is a time when God calls us to step back, not to quit, but to rest. To slow down. To allow the deeper work to unfold.
In business, this might look like:
- A drop in engagement, income, or clarity
- Needing a break from launching, marketing, or creating
- Feeling a holy nudge to quiet the noise and tend to your heart
Winter can feel uncomfortable. Especially if you're used to measuring your worth by your productivity. But here’s the truth: not all growth is visible. Some of the most important work happens beneath the surface.
My Winter Season
My Winter Season
In December 2024, God clearly called me into a season of rest. Not because I had failed. Not because things were falling apart. But because He wanted to realign my heart. At first, I resisted. I wanted to keep building. I wanted to be seen, to be useful.
But I quickly realized that rest doesn’t mean you’re doing nothing. It means you’re doing the most important thing: staying close to Him.
But I quickly realized that rest doesn’t mean you’re doing nothing. It means you’re doing the most important thing: staying close to Him.
During that time, I still worked, but I slowed my pace. I prioritized presence over pressure. I gave myself permission to step back from the noise and tune back in to God’s voice. And slowly, something began to shift.
I started to see what needed to be pruned and what was no longer aligned. As well as what had been born out of hustle instead of obedience. Winter gave me the space to hear God again - and the courage to trust Him with the pace and direction of my business.
What God Might Be Doing in Your Winter Season
What God Might Be Doing in Your Winter Season
- Strengthening your roots – So when growth comes again, it can be sustained
- Revealing hidden areas of burnout – So healing can happen in the quiet
- Realigning your heart – So your next steps are led by purpose, not pressure
- Rebuilding your identity – So you remember your worth is not tied to your work
Winter is not a punishment. It’s preparation.
It’s where God whispers what He couldn’t say in the noise. It’s where He brings things into alignment - not just in your business, but in your soul.
How to Lean into the Winter Season
How to Lean into the Winter Season
- Honor the rest. Don’t force productivity when God is inviting stillness.
- Stay rooted in His Word. Winter is the perfect time to journal, reflect, and let Scripture renew your mind.
- Evaluate gently. What parts of your business need pruning? What’s no longer aligned?
- Nourish your whole self. Focus on spiritual, emotional, and physical wellness. This is a time to refill what’s been depleted.
This season may feel slow… but slow isn’t wrong. Slow can be sacred.
Reflection Questions
Reflection Questions
- Have I been resisting rest - even when I know God is inviting me into it?
- What is being pruned or restructured in my business right now?
- How can I draw closer to God and embrace rest without guilt?
Continue Reading the Seasons of Business Series
- The Seasons of Business: An Invitation to Grow with God Through Every Stage
- The Spring Season in Your Business
- The Summer Season in Your Business
- The Fall Season in Your Business
- The Wrestle Season in Your Business
Stay Encouraged: Subscribe to the Blog
If you’ve enjoyed this post, I’d love to invite you to subscribe to my blog, Faith & Flourish. Each week, I share encouragement, journaling prompts, and faith-driven strategies to help Christian women in business grow with peace and purpose. You’ll also be the first to know when new posts in the Seasons of Business series are published, so you won’t miss a thing.
If you’ve enjoyed this post, I’d love to invite you to subscribe to my blog, Faith & Flourish. Each week, I share encouragement, journaling prompts, and faith-driven strategies to help Christian women in business grow with peace and purpose. You’ll also be the first to know when new posts in the Seasons of Business series are published, so you won’t miss a thing.
Subscribe today and join a community of women who are building businesses and lives that honor God.
A Little About Me...
Hello! I’m Jenna - a Christian woman in business navigating celiac life, cozy routines, and the kind of leadership that begins with slowing down and meeting with the Lord. Around here, I share journaling tips and prompts, simple daily routines, and gentle, faith-led ways to flourish with intention. My hope is that this space feels like a deep breath, a place where you can settle in, feel supported, and find clarity for your life and business. If you’re looking for a cozy companion for your quiet moments, here’s the tea I make every single morning.
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