Social media isn’t just about likes, follows, or hashtags - it’s about connections. Whether you’re growing a business, building a brand, or simply sharing your heart with the world, one thing matters more than any algorithm or viral trend: the Like, Know, Trust factor.
If you want to grow your influence, attract aligned clients, and create real relationships online, you have to focus on connection over promotion. People don’t just support businesses or brands; they support people they feel connected to. The deeper the connection, the more likely they are to engage, buy, and advocate for what you do.
1. LIKE: People Need to Like You Before They Engage With You
1. LIKE: People Need to Like You Before They Engage With You
Before someone even considers working with you or buying from you, they need to like you. But this doesn’t mean you have to be someone you’re not. People are drawn to authenticity. They want to connect with the real you, not a perfectly curated version of you.
Show up as yourself - share your story, your quirks, your wins, and your struggles. Let your audience see who you are beyond the business. The more relatable you are, the more people will naturally gravitate toward you.
Ways to cultivate the “Like” factor:
- Share personal stories that your audience can relate to.
- Show behind-the-scenes moments - the real, everyday parts of your journey.
- Let your personality shine - whether it’s humor, passion, or faith, be YOU.
2. KNOW: For Someone to Trust You, They First Need to Know You
Think about the people you follow on social media - why do you feel drawn to them? It’s likely because you feel like you know them, even if you’ve never met. The more you share about your journey, your mission, and your passions, the more people begin to feel connected to you.
People need to see you consistently to remember you. If you only show up once in a while, it’s easy for them to forget about you. But if you post regularly, share insights, and let people into your world, they’ll start feeling like they know you—and that’s the first step toward trust.
Ways to cultivate the “Know” factor:
- Show up consistently in posts, stories, and comments.
- Share your passions, beliefs, and values—let people see what matters to you.
- Give people a glimpse of your WHY—why you do what you do, and what drives you.
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3. TRUST: Trust Is the Foundation of Any Relationship - Online or Offline
3. TRUST: Trust Is the Foundation of Any Relationship - Online or Offline
Trust is everything when it comes to building a brand or business on social media. If people don’t trust you, they won’t buy from you, refer you, or engage with your content. Trust takes time, but when nurtured, it turns followers into loyal clients, customers, and supporters.
Trust is built through consistency, transparency, and service. If you show up regularly, provide value, and genuinely care about your audience, they’ll begin to see you as a go-to resource in your space.
Ways to cultivate the “Trust” factor:
- Be consistent—if you say you’re going to show up, follow through.
- Provide value before you pitch—share solutions, encouragement, and insights that genuinely help your audience.
- Engage and listen—respond to comments, answer DMs, and show people you see them and appreciate them.
How to Build Real Connections Online
If you want to grow your business or brand using social media, you have to shift from transactional to relational. It’s not just about making sales—it’s about building a community of people who feel seen, heard, and supported by you.
Here’s how to create meaningful connections:
1️⃣ Engage with your audience. Don’t just post and disappear. Take time to respond to comments, answer DMs, and genuinely interact with people. Social media is meant to be social - so show up as a friend.
2️⃣ Add value before you promote. The fastest way to lose trust is to only show up when you have something to sell. Share tips, inspiration, resources, and encouragement consistently so your audience sees you as someone who helps, not just sells.
3️⃣ Be consistent. Trust isn’t built overnight. Show up regularly, whether that’s posting, going live, or sharing stories. When people see you consistently, they’ll begin to rely on you as a source of value and inspiration.
4️⃣ Be relational, not transactional. Focus on serving first. People can sense when they’re being treated as just a number. Instead of thinking, How can I sell to this person?, ask yourself, How can I serve them? When people feel valued, they naturally become interested in what you offer.
It All Comes Back to Connection
It All Comes Back to Connection
Social media is powerful because it allows us to turn strangers into friends and friends into clients or collaborators. But the secret to making it work isn’t in the latest algorithm hack—it’s in the relationships you build.
If you’re ready to take your social media strategy to the next level and attract the right people to your business, make sure you grab my Lead Generation Guidebook for Christian Women in Business. It’s packed with practical strategies to help you grow your audience, attract the right leads, and build genuine relationships that lead to business growth.
By focusing on the Like, Know, Trust factor, you’ll create a social media presence that feels authentic, engaging, and magnetic - one that draws in the right people and opens doors for Kingdom impact. Are you ready to start building real connections? Let’s do this together!
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